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Ever since the country's independence in 1960, the Government of the Republic has accorded a high degree of priority to tourism development. At present, the Island hosts more than two million tourists every year, of whom 90% originate from European Countries; foreign exchange income amounts to approximately US$1,9 billion, which represents a contribution of approximately 20% to the Island’s GDP. The choice of stay includes around 85 000 beds in licensed accommodation establishments, ranging from five star hotels to hotel apartments, villas and traditional houses located on the coastline, the hinterland and on the mountains. Tourist capacity At present there are 613 tourist establishments in operation. In addition, the Tourism Sector comprises of 445 licensed travel agents with 162 branch offices, 2 940 licensed catering and entertainment establishments, 264 licensed tourist guides and a number of other tourist enterprises. The majority of them are small and medium size businesses. Tourism Policy - Objectives - Strategy The Cyprus tourism industry has been long established and has by now reached a mature stage. Looking at the broader international tourism perspectives, as we enter the new millennium, it is obvious that the industry is becoming more and more challenging, with competition getting intense and the needs of the educated traveller becoming increasingly more diverse and sophisticated. The Cyprus Tourism Organisation has recognized the importance of satisfying these needs. A new strategic plan defining the vision, goals and strategic direction for the Tourism Sector in Cyprus for the period leading up to the year 2010, has now been completed and approved by the Government. The core of the vision, is to reposition Cyprus and establish it as a quality tourist destination which will appeal to more upscale discerning travellers, thus contributing in securing continuous improvement in the quality of life of the Island's population. The strategy, therefore, centres on sustainability and focuses on quality rather than on quantity. The basic objective of the strategy is the doubling of receipts from tourism, in real terms, by the year 2010; this objective will be achieved through: an increase in the per capita spending of tourists, an increase in the average length of stay of tourists, an increase in repeat business, a more even seasonal spread of tourist arrivals, an increase in the number of arrivals. The strategy aims at offering value for money to the visitors, through the upgrading and differentiation of the tourist product. Tourism Attractions The island of Cyprus presents itself as an ideal setting for the implementation of a properly planned sustainable tourism development strategy. It is an island of scenic contrasts, blessed by nature with unique beauty, ranging from pine-clad forests to picturesque villages and tranquil, exquisite beaches. A healthy and all-year-round mild climate, allows the visitor to engage in a multitude of outdoor activities from a wide range of sports, trekking through peaceful countrysides, or exploring a fascinating history and culture that spans over 10 000 years. Liberalisation of Foreign Investments Cyprus has an open free market economy. The Island is often aptly referred to as a south-eastern outpost of Europe. Per capita GNP is approximately US$14.000, one of the highest in the Mediterranean. In its effort to attract foreign investment, the Government has further relaxed the rules and regulations applicable to inward investment. In the majority of cases, administrative procedures have been simplified and foreign participation of up to 100 percent is allowed. Applications by foreign investors are approved, provided that the proposed investment satisfies the following basic prerequisites: National security matters are not compromised Natural environment conditions are not threatened The Cypriot economy is not harmed The level of investment is adequate Other industry specific criteria, as well as the extent of foreign participation, are determined by the tourism policy in force. Such applications are examined by the Central Bank in consultation with the Ministry of Commerce, Industry and Tourism. According to the tourism policy currently in force, up to 49% foreign participation is allowed in hotels and other tourist establishments (e.g. hotel apartments, villas etc), while in supplementary tourist projects, e.g. golf courses, marinas, etc, up to 100% foreign participation is allowed. Furthermore, as from this year, any restrictions concerning either the maximum allowable percentage of foreign participation or the minimum level of foreign investment in any enterprise in Cyprus, have ceased to apply for foreign investors citizens of EU Member States. Plans towards Liberalisation Accession to the European Union being the top priority for Cyprus, harmonisation with the acquis communautaire is in the centre of the Government's policies. Thus, within the framework of the specific harmonisation process of the Tourism Sector, a study is being carried out in order to assess the impacts on small and medium-size enterprises as well as on the professional tourist guides, stemming from the implementation of the E.U. acquis on the freedom of establishment and the right to provide services. 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