аЯрЁБс>ўџ ?Aўџџџ>џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџьЅСq П`4bjbjt+t+ JAAD0џџџџџџ]$$$$8\ h,$œ ЖЈЈ(ааааааa c c c c c c $R єFR‡ ааааа‡ ЄааЈЄЄЄаŽааa $$аa ЄvЄ V @a а”pЇeњ›Р$$^FU Graham Wason 22nd – 23rd February 2001 АФУХСљКЯВЪЙйЭјзЪСЯ/OMC Tourism Symposium Introduction Good afternoon distinguished guests, ladies and gentlemen. My name is Graham Wason. I am the Vice President of Strategy & Development at the World Travel & Tourism Council. I am honoured to be here together with Richard Smithies of IATA, who has already presented some important considerations for the pursuit of liberalisation – from an aviation specific viewpoint. I would now like to discuss with you the views of the World Travel & Tourism Council on the liberalisation of Travel & Tourism services across the world. WTTC As many of you know, the World Travel & Tourism Council is a global coalition of Chief Executives from all sectors of the global Travel & Tourism industry. Our central goal is to work together with governments to realise the full and sustainable economic impact of the world’s largest generator of wealth and jobs – Travel & Tourism. Since our inception ten years ago, we have devoted a lot of attention to liberalisation and the removal of barriers to the growth of Travel & Tourism. An important part of our efforts in this area has been our participation in the Working Group on Liberalisation, examining the World Tourism Organisation’s proposal for a single Annex for Travel & Tourism in the GATS. Our role in this Working Group has been to promote and protect the interests of the private Travel & Tourism industry. We have maintained our position in relation to the Annex as follows: Although we agree that an appropriate Annex could be helpful to enhance recognition of the diversity of Travel & Tourism And establish a procedure by which it would be easier to make GATS effective in the relevant sector We have several concerns with the current proposal, both for our Members interests and the interests of the industry as a whole And as such, we cannot pledge our full support to it. Travel & Tourism Travel & Tourism is undoubtedly one of the key economic sectors in the world today and promises to be one of the three super-service industries in the future, alongside telecommunications and information technology. As many of you are aware, we pioneered Tourism Satellite Accounting together with the World Tourism Organisation. Our Tourism Satellite Accounting shows that in the year 2000 Travel & Tourism activity generated an estimated 10.8 % of the world’s total Gross Domestic Product and 8% of total employment across the globe. In addition to Travel & Tourism’s direct economic and social benefits, Travel & Tourism is a catalyst, which rejuvenates other economic sectors and helps diversify economic activity. Unlike other economic sectors Travel & Tourism has the ability to redistribute wealth and jobs from core and urban areas to rural and regional communities. Travel & Tourism is a conduit by which prosperity flows from the developed to developing economies and people. Whilst many governments are beginning to recognise the economic and social importance of Travel & Tourism, this sector still receives an inadequate share of government policy attention, commitment and resources. I’d like to share some recent developments with you, which prove that governments, economists and other economic sectors have begun to recognise Travel & Tourism’s importance as an economic sector and address their political attention to it. All the examples I will cite are presently industrial centres in our world and they have large interests vested in the manufacturing sectors. Germany announced in November 2000 that they are to declare the year 2001 as their year for Travel & Tourism. Secondly, Keidaren – the Japanese Association of Industry has produced their first ever report on Travel & Tourism. All these examples highlight the growing emphasis on Travel & Tourism as: A substantial economic income generator An opportunity to steer away from placing your eggs in one basket – and to help diversify economic activity, and Recognition that Travel & Tourism continues to grow in a sustainable way, even within a slowing economy and the boom and bust cycles of other sectors. Barriers to the growth and the sustainable development of Travel & Tourism continue to restrict economic and social development in both the developing and developed economies of this world. For too long now, Travel & Tourism has been the victim of both tourism and non-tourism related regulations, which do not take into account the medium to long term development needs of this industry. Liberalisation Ultimately, liberalisation of Travel & Tourism trade and liberalising the skies facilitates higher tourism inflows, greater economic integration, interaction, trade and investment. For example, the United States of America and Europe have enjoyed long periods of economic growth since the 1950s partially because of the dismantling of trade barriers. Since that time both these regions have continued towards the liberalisation of trade. The recent development of a European Community air transport market represents the latest major step towards the creation of a more liberal regional market for air services. Within this proposal, an airline substantially owned and effectively controlled by citizens from within the European Economic Area can now establish anywhere within this area and can offer services including cabotage. There are no tariff controls (except in very clearly defined and exceptional circumstances) and there is a gradual movement to liberalise and introduce effective competition in ancillary services. And today, we have a situation where more governments, especially in developing economies - have made a commitment to the liberalisation of Travel & Tourism than in any other economic sector. Let’s take the example of India – a destination with unique natural and cultural heritage and a high level of entrepreneurial activity to offer Travel & Tourism development. And yet, the destination presently receives no more than an estimated 2 million visitors per year. In addition to the other socio-economic benefits of Travel & Tourism, according to our projections this sector has the potential to create 25 million new jobs in India by the year 2010, so long as the country maintains the same levels of growth as the world average. Twenty-five million new jobs cannot be overlooked. It is an opportunity for the government, it is an opportunity for the private sector and it is an opportunity for communities. This is why the WTTC has taken such an interest in India. In February last year, we established our Indian Initiative, which brought together the private sector in India to work with central and state governments to help India seize this immense opportunity. And here is one of the messages we gave to the Indian Civil Aviation Authorities: As a long haul destination, the only convenient mode of transport to India is by air. Choke up the skies and you choke up India itself – to tourism, to trade and to a host of other economic activity. Too often policy makers in the Ministry of Civil Aviation have bowed to the dictates of the national carriers that lower seat availability means higher tariffs chargeable. For the short term commercial gains of a national carrier the country has been held ransom and there are either insufficient or no connections to most tourism generating destinations. As a result, India ranks 67th among the top tourism destinations in the world. This stifling policy must be reversed and a more liberal approach to aviation must be adopted to facilitate the growth of Travel & Tourism. We are pleased to see that the Indian government has recognised the immense barrier to growth their current aviation policies present. And we are pleased they too are now considering more liberal aviation policies. WTTC’s Position on GATS The GATS agreement has helped to provide a climate for the liberalisation of Travel & Tourism. The GATS negotiations are aimed at the progressive liberalisation of markets through the removal of barriers to trade in services. As such GATS is central to the commercial interests of the World Travel & Tourism Council’s Members and specifically to one of our Seven Strategic Priorities, through which we aim to achieve our objectives. This priority is to “Encourage free access, open markets and skies, and the removal of barriers to growth”. If GATS can be an effective vehicle for bringing about liberalisation, toward free access, open markets and skies then WTTC will naturally support it. However, WTTC cannot support any agreements, which lack the attention required by the specific sectors, which collectively constitute the Travel & Tourism industry. WTTC agrees that there are several issues with the current representation of Travel & Tourism in the GATS. The current agreement does not recognise the complexity and diversity of Travel & Tourism, nor does it reflect Travel & Tourism’s multi-sectoral nature. There are many proposals for an annex, such as the World Tourism Organisation’s proposal. We would recommend that these proposals only address the elements that these sectors have in common. Of course, this will require the agreement of all sub-sectors of Travel & Tourism, to ensure all common elements are agreed by the entire industry. The current proposed Annex does not acomplish this. Travel & Tourism: A multi-sectoral industry By its very nature Travel & Tourism is a multi-sectoral industry, which comprises of products and services spreading across international borders. Although there is a common thread, which links all the sectors of Travel & Tourism – the traveller. Each sector of the Travel & Tourism industry services the traveller in a different capacity. While aviation, rail, shipping and automobiles are involved in the transport of the traveller, hotels provide the necessary accommodation. Restaurants and food outlets feed the traveller while recreation activities provide the entertainment. All these services are linked and through the traveller’s eyes constitute a single travel experience. So it is important to unite the common elements of these activities and services. It’s important to see Travel & Tourism through the traveller’s eyes and provide an efficient seamless service, which will benefit the traveller, the host community, the industry and the economy. Tourism Satellite Accounts are based on this principle. In basic terms, Tourism Satellite Accounting measures the economic contribution of all the various segments, which are collectively the Travel & Tourism industry. It measures this contribution in a way, which is comparable to other local, national, regional and global accounts. However, when we come to international trading and liberalisation agreements - it is difficult to effectively cover the specific interests of each of the different services comprising the Travel & Tourism industry, within a single annex. It is crucial that any proposals consider the individual needs of the specific activities and service providers. Other Proposals There are many others, which share our concerns – Richard Smithies has already presented IATA’s approach. Another proposal, which warrants consideration, is that of the USTR, which is directed at the liberalisation of the hotel sector. Growth in demand Even within a slowing economy Travel & Tourism demand is projected to grow. This presents governments with an increasing challenge - to remove the barriers to growth. These barriers include inadequate aviation infrastructure, the lack of capital, labour supply problems and unfavourable business environments all of which impede Travel & Tourism investment. Industry innovations offer many alternatives to meet the growth in demand and provide competitive services to the consumer. One example is that of airline alliances. But I am sure you will agree that clear – open and transparent agreements will lead to a more prosperous future. Conclusion And so the World Travel & Tourism Council will continue to work with IATA and the World Tourism Organisation alongside other associations to ensure the specific interests of all the Travel & Tourism players are considered and effectively addressed, and to ensure liberalisation is pursued in the most effective manner. PAGE 1 PAGE 5 EGTdi    „ • МЬ ! !Љ"С"В(п(\/l/[0n0ѕ23D4E4K4L4M4N4O4Q4R4X4Y4Z4[4\4`4§љ§љ§її§§їїѕїїїїїюыюцюыюыюцюы0JmH0J j0JUH*>*5H*5,+EFGTUЧШcdijRSъ ы e Щ I ƒ „ • – o p §§§њњњњњњњњњњњњњњњњѓѓѓѓњњњњњ$ & F$+EFGTUЧШcdijRSъ ы e Щ I ƒ „ • – o p Б В jkwyMNABќ§%–34ѓєМНЬЭ…†12жз™šЌ­klСТ>!?!Ь!Э!І"Ї"Ј"Љ"С"Т""###y%z%"&#&('§§§§§§§§§§§§§§§§§§§јёъ󧧧§§§§§§§§§§§§§§меЮ§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§                   Qp Б В jkwyMNABќ§%–34ѓєМНЬЭ…†12жзќќќќќќќќќќќќѕѕѕќќќќќќќќќќќќќ$ & F$з™šЌ­klСТ>!?!Ь!Э!І"Ї"Ј"Љ"С"Т""###y%z%"&#&(')'В(Г(п(ќќќќќќќќќќќќќќќќќќќќќќќќќќќќќ$(')'В(Г(п(р(t)u)+‘+Ї,Ј,ј-љ-ш.щ.[/\/l/m/Z0[0n0o011л1м1ѕ2і233A4B4D4K4L4M4N4O4P4Q4\4]4^4_4`4§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§§ћћћћћћћјјћћ§ .п(р(t)u)+‘+Ї,Ј,ј-љ-ш.щ.[/\/l/m/Z0[0n0o011л1м1ѕ2і233A4B4ќќќќќќќќќќќќќќќќќќќќќќќќќќќќќ$B4D4O4P4Q4\4]4^4_4`4ќѓяэѓяээќ„h&`#$„јџ„$ А‚. АЦA!А"А# $ %А [$@ёџ$NormalmH <A@ђџЁ<Default Paragraph Font&>@ђ&Title$CJ, @,Footer  Ц9r &)@Ђ& Page Number`0Jџџџџ `4p зп(B4`4 !#$('`4" !4џ•€!4џ•€‚ŠВВxy•Y,Z,[,[,м-н-х-і- . .в.є.і.і.a0—$›$Y,Z,C0D0N0Q0[0^0a0џџufiiWC:\Documents and Settings\ufii.WTTC\My Documents\GW Tourism Symposium Speech Feb 01.docufiiWC:\Documents and Settings\ufii.WTTC\My Documents\GW Tourism Symposium Speech Feb 01.docufiiWC:\Documents and Settings\ufii.WTTC\My Documents\GW Tourism Symposium Speech Feb 01.docufiiWC:\Documents and Settings\ufii.WTTC\My Documents\GW Tourism Symposium Speech Feb 01.docufii`C:\DOCUME~1\UFII~1.WTT\LOCALS~1\Temp\AutoRecovery save of GW Tourism Symposium Speech Feb 01.asdufiiWC:\Documents and Settings\ufii.WTTC\My Documents\GW Tourism Symposium Speech Feb 01.docufiiWC:\Documents and Settings\ufii.WTTC\My Documents\GW Tourism Symposium Speech Feb 01.docufiiWC:\Documents and Settings\ufii.WTTC\My Documents\GW Tourism Symposium Speech Feb 01.docufii`C:\DOCUME~1\UFII~1.WTT\LOCALS~1\Temp\AutoRecovery save of GW Tourism Symposium Speech Feb 01.asdufii[C:\Documents and Settings\ufii.WTTC.000\My Documents\GW Tourism Symposium Speech Feb 01.docmЊќ–ЛџџџџџџџџџЭ*эОU*#џџџџџџџџџK`-;NЇЌЯџџџџџџџџџ„а„0§Цаo(.  „а„0§ЦаOJQJo(З№„а„0§Цаo(.K`-;mЊЭ*эџџџџџџџџџџџџџџџ@€Z,Z,мž Z,Y,`0P@G‡z€џTimes New Roman5€Symbol3& ‡z€џArial"1ˆаhJlRFсЊRfрЊRfNћЬ'T!ЅРДД€0п0џџ Graham Wasonufiiufiiўџр…ŸђљOhЋ‘+'Гй0„˜ ИФдрьќ  4 @ L Xdlt|ф Graham Wasonorahufiim WfiifiiNormalWufiilW16iMicrosoft Word 8.0@TQ/v@8ˆчљ›Р@Є Ьп•Р@~K њ›РћЬ'ўџеЭеœ.“—+,љЎDеЭеœ.“—+,љЎT hp˜ ЈА ИРШа и ёфWorld Travel & Tourism CouncilTп01  Graham Wason Title˜ 6> _PID_GUIDфAN{CF406273-94B8-4534-982B-157042216A68}  !"#$%ўџџџ'()*+,-ўџџџ/012345ўџџџ789:;<=ўџџџ§џџџ@ўџџџўџџџўџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџRoot Entryџџџџџџџџ РF /fšР№іwњ›РB€1Tableџџџџџџџџџџџџ&WordDocumentџџџџџџџџJSummaryInformation(џџџџ.DocumentSummaryInformation8џџџџџџџџџџџџ6CompObjџџџџjObjectPoolџџџџџџџџџџџџ№іwњ›Р№іwњ›Рџџџџџџџџџџџџўџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџўџ џџџџ РFMicrosoft Word Document MSWordDocWord.Document.8є9Вq